Heart-Based Hospitality Provides a New and Unique Direction for the Hotel Industry.

Heart-Based Hospitality is an energetic and spiritual concept of hospitality. It provides a completely new direction in hospitality for the hotel industry. It is based on unconditional love, loving-kindness, compassion, and heart-warming care, which make up the forgotten spiritual essence of hospitality.

A Heart-Based Hospitality guest experience is very soft and gentle and strong in the spirit and energy of unconditional love, loving-kindness, compassion, and heart-warming care. It is very different from the pervasive, emotionless, and somewhat robotic SOP-Customer Satisfaction experience, which tragically has long been the norm throughout the hotel industry. All of the leading hotel groups promote this norm, but Heart-Based Hospitality revolutionises the hospitality experience. It becomes truly memorable because its spirit and energy touch the heart.

By working with energy, especially heart energy, and by developing the spiritual capacity of the hotel staff you can create limitless levels of hospitality far above the traditional 5-Star, SOP-Customer Satisfaction ceiling. As you develop Heart-Based Hospitality you can increase the softness, gentleness, unconditional love, loving-kindness, compassion, and heart-warming care of the staff and the energetic warmth of the hospitality without limit.


Heart-Based Hospitality may sound impossible to create and New Age-like, but it enables the hotel industry to revolutionise hospitality. It creates unlimited levels of spiritually and energetically strong hospitality, which can be combined with current wellness techniques to transform the role of hotels from providers of food, beverage, and accommodation to places of healing that meet the emotional, healing, energetic, and well-being needs of mankind. It also meets people’s spiritual needs in that everyone needs to experience unconditional love, compassion, loving-kindness, and heartwarming care.

Heart-Based Hospitality is very soft and gentle and strong in the energy of unconditional love, loving-kindness, compassion, and heart-warming care. The guest experience is very different from the emotionless and mechanical SOP-Customer Satisfaction experience, which one encounters in hotels and resorts everywhere nowadays. SOP-Customer Satisfaction is a dull, standards-oriented approach to creating the guest experience. Unconditional love, loving-kindness, compassion, and heart-warming care are not its areas of focus as indeed the mission and vision statements of all the main hotel groups indicate clearly.

Heart-Based Hospitality is likely how the guest experience will be created in the future when even hoteliers tire of SOP-Customer Satisfaction and realise that it is a dead concept that is divorced from the spiritual essence of hospitality.

How Heart-Based Hospitality Originated

Heart-Based Hospitality is a unique approach to creating hospitality, which Peter McAlpine has developed over the years:

  • By applying the timeless spiritual qualities of unconditional love, loving-kindness, compassion, and heat-warming care to hospitality, thereby returning hospitality to its spiritual essence.
  • By applying ancient knowledge about energy that can be found in cultures in the Andes, American South-West, and Tibet, and in old religious texts.
  • By applying discoveries of the New Science about energy, the energetic nature of our world, and consciousness, and also the discoveries from heart energy research.
  • By creating for hotels a structure of leadership actions and systems so that Heart-Based Hospitality can take root and grow continuously.

Hospitality Will Evolve into Heart-Based Hospitality

Heart-Based Hospitality is not a clever marketing name. It is a new and challenging direction for the hotel industry, which enables hotels to create unlimited, higher levels of energetically and spiritually strong hospitality, which have no ceiling. Indeed, it is the only direction not tried by the hotel industry or by the hotel chains. In the future, it will be known by different names as hotel groups move on from the obsolete SOP-Customer Satisfaction concept.

How It Is Created In Hotels

Heart-Based Hospitality is created by opening the hearts of the employees; by deepening them in unconditional love, loving-kindness, compassion, and heart-warming care continuously; by developing their spiritual capacity to infuse the hospitality they provide with these core values of hospitality; by working with energy in a multiplicity of ways; and by combining this with guest service activities.

The result is that the employees’ hearts open more and more and the desire to show these core values grows in the employees, which in turn transforms the hospitality they usually provide. They exude increasingly more of their hidden natural warmth; and looking for opportunities to show unconditional love, loving-kindness, compassion, and heart-warming care becomes the new norm, but at ever-increasing levels owing to the process of developing the spiritual capacity of the employees.

By employing energy techniques and by practising heart coherence exercises daily the employees literally, change their own energy as well as the energy of the property, and this impacts the feelings of the guests in positive ways.

One day, hospitality will inevitably be created by working with energy and by developing spiritual capacity, and it will become the norm in the hotel industry. Hospitality nowadays is a pale reflection of what is possible. Sadly, it might take a generation of time to pass before this happens though because nobody dares to challenge the status quo.