Introduction to the Video Presentations
These videos describe the nature of Heart-Based Hospitality, explain what it is, and the process of creating it. The videos will enable hotels to decide if they want to move on from SOP-Customer Satisfaction.
SOP-Customer Satisfaction will surely fade away because it creates a largely mechanical and emotionless guest experience, which does not meet the emotional, energetic, wellness, and healing needs of human beings. Meeting these needs will be how hotels create larger and new sources of revenue in the future and will be the key to their success. The future hotel guest experience will have to meet those needs, and Heart-Based Hospitality enables hotels to do this. The current concept cannot.
The inability of the SOP-Customer Satisfaction concept to meet these needs as well as to provide authentic hospitality is its Achilles Heel and why it will fade away, even though nowadays it is considered to be the best guest experience concept possible.
Unfortunately, though, it is difficult for hoteliers generally, especially at the corporate level, to accept an energetic and spiritual approach to hospitality, which is rooted in the essence of hospitality, namely, unconditional love, loving-kindness, compassion, and heart-warming care, because SOP-Customer Satisfaction and the paradigms of the hotel industry’s traditions have been the norm for many decades.
But SOP-Customer Satisfaction will most certainly die and there is already no point trying to keep it alive with more and more new technology, new apps, new designs, new lobbies, new brands, new sub-brands, new beds, new bathroom amenities, new smells, new loyalty programmes, greater efficiency, and the like, which is what the big hotel groups are trying to do.
Energetic and spiritual Heart-Based Hospitality based on unconditional love and compassion is the future of the hotel industry guest experience, and even this concept will evolve in wonderful and inconceivable ways. It is not the final destination – merely the next generation of hospitality, which will succeed SOP-Customer Satisfaction once the hotel industry lets go of this now obsolete concept, which no longer meets the needs of human beings.