{"id":57138,"date":"2021-02-16T03:40:23","date_gmt":"2021-02-16T03:40:23","guid":{"rendered":"http:\/\/heartbasedhospitality.com\/?p=57138"},"modified":"2024-09-03T04:00:49","modified_gmt":"2024-09-03T04:00:49","slug":"the-latest-next-big-thing-is-lots-of-brands","status":"publish","type":"post","link":"https:\/\/heartbasedhospitality.com\/?p=57138","title":{"rendered":"The Latest \u201cNext Big Thing\u201d Is \u2026 Lots of Brands!"},"content":{"rendered":"\r\n<p>I love <a href=\"https:\/\/www.hotelexecutive.com\/business_review\/6063\/hotel-brand-proliferation-run-amok\">this article<\/a>!\u00a0 It shows that the hotel industry is looking desperately for the Next Big Thing and just can&#8217;t find it anywhere. Everyone thinks that creating a brand is it, so they are all dashing down this path. &#8220;We have 100 brands! We&#8217;re the best!&#8221; When the total of brands reaches 3,000, 4,000, or even 5,000 (human creativity is limitless, after all) a respectable Big Wig in a corporate office will say: &#8220;OK, everyone. Maybe the Next Big Thing is &#8230;&#8221; Then everyone will dash in that direction, not wishing to be left behind. Then eventually, everyone will discover that it was yet another illusion, and they&#8217;ll wait for the next fad to follow, hoping desperately &#8230;. But all the while, the Big Thing, which they are all looking for, has literally been in front of their eyes all along and closer than their life&#8217;s vein, but they just couldn&#8217;t see it because the Big Thing, which will revolutionise the hotel industry globally, is in the human heart and the heart&#8217;s energy field. One day love and energy will be accepted in respectable corporate circles, but dear readers, that&#8217;s a story for another generation.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>I love this article!\u00a0 It shows that the hotel industry is looking desperately for the Next Big Thing and just can&#8217;t find it anywhere. Everyone thinks that creating a brand is it, so they are all dashing down this path. &#8220;We have 100 brands! We&#8217;re the best!&#8221; When the total of brands reaches 3,000, 4,000,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"class_list":["post-57138","post","type-post","status-publish","format-standard","hentry","category-blogs","category-183","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Latest \u201cNext Big Thing\u201d Is \u2026 Lots of Brands! - heartbasedhospitality.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartbasedhospitality.com\/?p=57138\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latest \u201cNext Big Thing\u201d Is \u2026 Lots of Brands! - heartbasedhospitality.com\" \/>\n<meta property=\"og:description\" content=\"I love this article!\u00a0 It shows that the hotel industry is looking desperately for the Next Big Thing and just can&#8217;t find it anywhere. Everyone thinks that creating a brand is it, so they are all dashing down this path. &#8220;We have 100 brands! 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