When the hotel industry eventually turns its attention to the possibilities for the guest experience of using knowledge about the body’s energy field and thought energy, hoteliers will have discovered the means to make the greatest transformation in the hospitality guest experience since the hotel industry began. They will have discovered how to create a guest experience with unlimited levels of emotion, gentleness, and softness.
An emotional guest experience has a special feeling, spirit, and energy. You do not forget it because of the feelings it creates. It is not created by technology, amenities, or methods traditionally used by hotels. It is created by using a variety of elements, but especially by means of energy techniques, particularly by using thought energy. Knowing how to create an energetic, emotional guest experience is perhaps the Holy Grail for the hotel industry.
Knowledge about the power of thoughts and how to use them to affect the environment and people around you is ancient. It is taught in all the major world religions and is a part of the traditions of ancient cultures in the Andes and Tibet. Thought energy has not only been explained by quantum science, but various branches of science are exploring ways to use it to the benefit of mankind. The hotel industry seems to be totally unaware of what it is missing out on. The financial benefits of exploring this area are inestimable!
It should not be difficult for hoteliers to accept that our thoughts are energy and that they have the power to change people, because it is this same energy that is used in spas to make the guests feel wonderfully happy. The whole hotel experience can be made to feel like a spa experience when hoteliers abandon their left-brain paradigm about how to create the guest experience.
Hotels should teach their staff about the energy that is all around us. Scientists call it by different names, such as “The Field” and “The Matrix”. It is measurable with simple instruments, and it can be photographed. Even the energy field of a hotel or a guest room can be photographed. You can also teach your staff how to see it and feel it. Once a hotel chain knows how to use and change energy there are no limits to the emotion it can create in the guest experience.
Hotels should also teach the staff about the human energy field. Show them the science about how thoughts affect the world around them. Help them to understand that the energy is real by showing them the scientific studies of how thoughts affect the energy field of other people, and how their thoughts can make people feel happier. Even show them scientific studies of how farmers in various countries are using thought energy to increase the yields and quality of their crops. Science has shown many times over the last 50 years how plants respond to our thoughts. It is amazing that the hotel industry has not latched onto the possibilities of using energy.
The use of thought energy even made it onto the agenda of the Rio +20 United Nations Conference on Sustainable Development in 2012. Why does it not get included in hotel industry conferences? Indeed, the use of energy in creating the hotel guest experience of the future should be the theme of major hotel industry conferences.
Why does the hotel industry refuse to walk down this road? Is it fear of change? Perhaps it reflects a reluctance to admit that there is something better than the traditional approach and paradigms. I do not think that it reflects well on the industry leaders that they either ignore or cannot see the inevitable direction that the hotel industry will inevitably take.
Hotel training should move into the area of helping the staff to change the frequency of the energy that they emit. Drumming SOPs into their heads creates a low-frequency energy guest experience called Customer Satisfaction. In contrast, meditations, such as love energy meditations, create wonderful high-frequency energy feelings in you. Just 3-5 minutes of sending love energy in a briefing will change the spirit and energy of the service in a restaurant, for example. With the right equipment, you can photograph the energetic changes. Some energy techniques create a strong desire in you to want to show loving-kindness and compassion, and they soften you.
Kitchen staff should learn about thought energy. The effect of thoughts on food and water is not only taught in the major world religions, but it has also been studied scientifically. The energetic effect of thoughts on food has even been photographed. The same goes for the effect of loving thoughts on water and liquids. Indeed, there are simple, energetic ways to reduce the bitterness of coffee and to improve the taste of wine so that it has an aged taste.
The starting point for change is the hotel’s mission/vision statement. Hotels cannot create an emotional, energetic guest experience with a mission/vision statement that focuses on creating a traditional, satisfying guest experience. The statement should state that the goal is to create a guest experience, which is characterised by a life-changing, rejuvenating, soft, energetic spirit of loving-kindness, compassion, and heart-warming care; an experience that makes the guests say: “I really feel loved.”“They really understand what I need.” The staff is so loving and caring.”; “The service is so warm, gentle, and soft.”; and “I don’t want to go home.” You create these feelings by changing the energy of your staff. This is the future of the hotel industry. Why wait?
Deepen the staff about these core values with stories, spiritual quotations, songs, music, and videos. The more you deepen the staff, the softer and gentler the guest experience will become. The staff will feel happier as they allow their real nature to shine through, and as they take off the mask, which the current style of guest experience forces them to wear. Train every SOP so that the staff infuse it with the spirit in the guest experience above. Train the Trainer workshops will obviously need to change their approach.
The focus of the Training function should expand by incorporating a variety of energy techniques to create a spirit of loving-kindness, compassion, gentleness, softness, graciousness, and charm. These qualities are in us all, but traditional hotel training techniques do not develop them.
In my opinion, hospitality has become so westernized that it has been stripped of its essential emotion-filled components of loving-kindness and compassion. These have been replaced by emotionless SOP manuals, emotionless policies and procedures about how to care for guests, and emotionless technology. Love has become a persona non grata in hospitality, which itself has been downgraded to an almost robotic experience that focuses on satisfying guests according to emotionless SOPs.
As energy techniques change the staff they look at their job very differently. Their area of work becomes like their home, and every guest who walks into their home is seen as a very special person whom they want to leave their home feeling happy and smiling. A new, gentle spirit of hospitality from the heart grows in the staff and throughout the hotel. The desire to make the ordinary extraordinary and to anticipate people’s needs grows from the inside.
In the future, hotels will evolve to become places where the energetic nature of the guest experience has a calming, healing, and rejuvenating effect. Hotels will use energy and develop spiritual capacity to create unlimited levels of emotion in the guest experience. It is the industry’s Holy Grail.