The Problem
The hotel industry is being influenced and led by people who are unaware of how quantum science, religious traditions, ancient cultures, and heart energy research are all showing that their shareholder-oriented, guest experience concept is based on erroneous principles and thinking, and on an obsolete worldview. It is obvious from the proliferation of new brands and the desperation to find new technology to improve the guest experience that there is a growing feeling that something is wrong with SOP-Customer Satisfaction, and that the industry leaders have no clue where to find a solution. Ironically, the solution is closer than their life’s vein.
The modern hotel industry has been created on the obsolete mechanistic worldview of the 17th century, which still dominates Western thought, and which denies the existence of energy. The chain hotel guest experience feels wrong because of this and also because it conflicts with the essence of human nature as taught by religious traditions and passed on by ancient cultures for thousands of years. The shareholder-oriented SOP-Customer Satisfaction concept stems from this obsolete worldview, but the industry’s leaders go to work every day blissfully unaware of this or disinterested in the disservice, which they are providing mankind. But seemingly nobody dares to tell the Emperors that they are not wearing any clothing. Would they listen though because SOP-Customer Satisfaction serves the shareholders’ interests well?
Because of this erroneous foundation the hotel industry has become a rational, left brain industry, which creates a mechanical, largely emotionless experience, irrespective of what corporate Sales and Marketing teams conjure up on their websites, and irrespective of the fact that providing genuine hospitality is by nature energetic and based in love and compassion for fellow human beings. The industry’s leaders have created and perpetuated a distortion, which is very convenient for their financial ambitions. Sadly, we have all accepted it as the way things are while quantum science, heart energy research, religious traditions, and ancient cultures are laughing at our ignorance.
The Implications of The Phantom DNA Effect Experiment
Dr. Vladimir Poponin’s discovery called the Phantom DNA Effect illustrates how the corporate world of the hotel industry has got it wrong so badly. Dr. Poponin’s work in the 1990’s built on what science had already demonstrated, namely, that our thoughts, feelings, and emotions affect our DNA either positively or negatively depending on the nature (vibration or energy) of our thoughts, feelings, and emotions.
Our thoughts, feelings, and emotions are energy which travels outwards into the universal matrix of energy. This sea of energy surrounds us all and extends billions of light years out into space. The Chandra Space Station has even photographed it. It is extremely important for hoteliers to know that our thoughts and feelings affect the DNA in every cell positively or negatively according to what we are thinking and feeling.
What made Dr. Poponin’s experiments so important was that for the first time science had proved beyond even the doubts of the hardened skeptics that human DNA directly affects the physical world. Religions and ancient cultures have known this for many centuries, but scientists did not believe it, and I wonder if the conservative hotel industry will take any notice in spite of the proof and the relevance for the guest experience. Indeed, the hotel industry could reinvent itself with his discoveries alone, but the Rut of Tradition seems to be impenetrably deep.
In practical terms it means that wherever hotel staff are, their DNA is imprinting the area where they are standing or walking; the room they are cleaning; the space between them and a guest; and indeed also the electromagnetic matrix of the planet with the low or high frequency energy of their thoughts, feelings, and emotions. Unfortunately, the hugely relevant implications continue to be ignored by the hotel industry. Energy has no role to play in the mechanistic worldview, which dominates the hotel industry.
What Dr. Poponin did was he fired light into a container, which had a vacuum in it. He observed the photons of light and saw that they were distributed randomly in the container. Photons are the stuff our world is made of. Dr. Poponin then introduced a physical chain of human DNA into the vacuum. In the presence of the human DNA the photons changed from being randomly distributed and formed a pattern, which was exactly the shape of the DNA. The photons aligned themselves immediately with the shape of the DNA. The DNA clearly affected the energy of the photons; of the stuff our world is made of. This includes the hotel environment, of course.
The next surprise came when he removed the DNA from the container. He expected that the photons would return to being distributed randomly, but instead they stayed in the exact shape of the DNA, even though the strand had already been removed. Moreover, the photons stayed in the shape of the DNA, and did so in each experiment, for up to a month after the DNA had been removed.
The human DNA imprinted its energy in the vacuum and affected the photons even when it was no longer present. This is exactly what we human beings do wherever we are, and hotel staff do all day long. Science has now proven that the energy of our DNA, which we change continuously through our words, thoughts, feelings, and emotions, affects the energy of the environment around us. This is the same energy, which hotel guests, feel at some level. Heart energy field research has been demonstrating this for decades, but the hotel industry continues to ignore the possibilities and implications.
Indeed, scientists have even shown that when you take someone’s DNA to a distant part of the world, and you have the owner of the DNA think different kinds of thoughts and feelings, such as sad or happy thoughts, the person’s DNA in that other part of the world will react to those thoughts and feelings at the very moment they are thought and felt even though the owner is thousands of miles away. We are all connected to each other in a sea of energy, and our thoughts, feelings, and emotions travel through and affect this sea.
If your thoughts and emotions can affect your DNA, and your DNA can affect the energy in the area around you wherever you go, think of the implications, such as the urgent need to ensure that every member of staff’s energy imprint has a high frequency all the time. This has huge implications for training methods, guest service, leadership styles, and for the mechanistic SOP-Customer Satisfaction guest experience as a whole.
Quantum science has already proved that everything is made of energy, including human beings, and that loving thoughts and emotions have high-frequency energy while uncaring and bored thoughts and emotions emit low-frequency energy. We know from experience that SOP-Customer Satisfaction tends to create a low-vibration guest experience because we can feel this.
The hotel industry will find a fresh and much-needed new direction by focusing on energy and on finding ways to give the DNA imprint a high-frequency vibration. It is easy to do, and one day, guests will demand it and expect it, and hotels, which cannot create a high-frequency, energetic guest experience and environment, will suffer financially. That future is as close as when the first hotel group emerges from the Rut of Tradition and creates a high-energy frequency guest experience.
Hotel groups cannot create a high frequency guest experience using their current paradigms, methods, and templates because these tend to be left brain and mechanistic in orientation. Because of this the chain hotel SOP-Customer Satisfaction guest experience imprints the hotel with DNA, which gives out relatively low frequency energy. It is no wonder that SOP-Customer Satisfaction hotels feel energetically flat! I think that hoteliers and guests have become so accustomed to the energetic feeling that it seems so normal, familiar, and even safe and comfortable to them.
The Implications of The Love Study
Another research study called the Love Study also opens the door to vast new horizons and possibilities for the hotel industry. It took place at the laboratory of the Institute of Noetic Sciences, north of San Francisco. Marilyn Schlitz is the President of the institute, which conducts research on consciousness and spirituality.
Schlitz took Teena and JD Miller, who had been married then for a decade, into an isolated room where no sound could go in or out, and attached electrodes to Teena’s right hand to measure blood flow in her thumb and her skin conductance activity. These measured her unconscious nervous system. Schlitz locked Teena in the electromagnetically shielded chamber, then ushered her husband into another isolated room with a closed-circuit television. The screen went on and off at random intervals and Teena’s image appeared on the screen for 10 seconds each time. He was told that during the times when he saw her, he should think about her and send loving, compassionate intention.
As the session began, a senior scientist watched as a computer showed changes in JD’s blood pressure and perspiration. When JD saw the image of his wife the steady lines suddenly jumped and became ragged. Teena’s nervous system followed suit and there was a change in the blood volume. An hour later, the senior scientist displayed Teena’s graph, which showed a flat line during the times her husband was not staring at her image, but when her husband began to stare at her, she stopped relaxing and became “aroused” within about two seconds.
After running 36 couples through this test the researchers found that when one person focused his thoughts on his partner, the partner’s blood flow and perspiration changed dramatically within two seconds. The odds of this happening by chance were 1 in 11,000. Three dozen double-blind, randomized studies by such institutions as the University of Washington and the University of Edinburgh have reported similar results.
It has been demonstrated literally thousands of times in many different experiments that we are connected to other in a sea or matrix of energy, which science now calls the “Sea of Consciousness”; that we affect each other energetically with our thoughts, feelings, and emotions; that we can send energy to each other and that the distance does not matter; and that we can even make a whole city more peaceful by having a certain number of people create feelings of peace and love in their heart (the Maharishi Effect). We are living in the Quantum Age, but the hotel industry is bumbling along in the obsolete worldview of the 17th Century, and seemingly no chain hotel corporate office is either aware of this or sees anything wrong with it.
Experiments like this one are relevant because they show that we are connected to each other and that we can send energy to each other. Indeed, hotel staff are doing it all the time, but if they are emitting a low frequency vibration, then this is what the guests will receive and feel at some level. By changing hotel training methods and paradigms, this vibration can be changed to a high frequency vibration and sent to fill guest rooms and facilities. Distance does not matter.
The Implications of Masaru Emoto’s Work
Have hoteliers really learned nothing from the work of Japanese scientist, Masaru Emoto, who demonstrated how the vibration and energy of thoughts, spoken words, written words, and visualisation can change ugly or broken molecular water structures into beautiful hexagonal structures and vice versa? Has nobody thought of applying the principles of his boiled rice experiment to transform the guest experience to one that is highly energetic in nature?
Thoughts, feelings, emotions, and words are energy. When a hotel focuses on creating and intensifying a guest experience, which exudes the vibrations of loving-kindness, compassion, and sincere heart-warming care, the electromagnetic energy field of the staff members changes because the energy produced by the heart becomes coherent and higher in vibration. Each staff member’s heart sends out waves of high frequency, coherent energy into the environment and affects the DNA in a positive way. The DNA of each member of staff then imprints warm, high frequency energy in the hotel’s environment, not just between the member of staff and the guest s/he is serving, but throughout the property.
The Implications of Heart Energy Research
Science has shown that the fields produced by the heart have a direct impact on other human beings. This means that we all have the ability to increase coherence on an interpersonal level. With direct intention on a more positive emotion, we can amplify this into our environment and towards others on an energetic level.
Thoughts, feelings, and emotions do not only affect the person experiencing them. The heart is the center of energetic communication that allows you to interact with all other forms of life, not just people. Therefore, we are able to increase coherence and well-being in other organisms in their environment simply by experiencing a positive emotion.
The implications of this information exchange are staggering. When you are in a positive emotional state, you increase the level of coherence in yourself and others around you through the electromagnetic field of your heart. But the impact does not stop there; the energetic information conveyed through this field impacts the whole planet. This was demonstrated by the effect on the planet’s energy field when people around the world watched the World Trade Centre attack, and their thoughts, feelings, and emotions caused a lasting spike in energy in the planet’s energy field.
This electromagnetic exchange shows our connectedness. Put simply, we human beings are emitters and receivers of information within a sea of consciousness. The heart allows for connection to the rest of life on an emotional and energetic dimension.
The Lost Opportunity to Reinvent Itself
Has the hotel industry missed the experiments by the US Air Force, which prove there is a matrix of energy or consciousness, which not only links all mankind together, but also everyone in a hotel environment? The Matrix is not just a Hollywood film. This discovery alone could be used to transform the guest experience and the hotel industry massively.
Unfortunately, the hotel industry carries on in the left-brain mode, exalting and worshipping the voices and ideas of tradition, while science has moved on in leaps and bounds. If medicine progressed at the same speed as change appears in the hotel industry, doctors would still be letting blood to cure illness, and dentists would still be curing toothache with pliars and no anesthetic.
If I can sit on a sofa in Bangkok and influence the growth of a crop in West Africa just by using my thought and heart energies, what do you think hotel staff could do to influence the hotel guest experience, if they knew how to? But instead the hotel industry sticks stubbornly to rolling out, training, and retraining mechanistic SOPs until the cows come home, and hoteliers wonder why the guest experience still feels the same. If you keep doing the same thing all the time, what is going to happen? The essential guest experience will not change, even if you change the designs, smells, colours, and uniforms; implement every possible piece of new technology; or create a new SOP-Customer Satisfaction brand under a fancy new name.
By applying the discoveries of quantum science and the wisdom of ancient cultures and religious traditions, hoteliers will see that the feeling of a hotel and guest experience can be changed radically and quickly. I have mentioned the scientific experiments above so that hoteliers can get a glimpse of the possibilities for the guest experience. Hopefully, then they will want to move on from the chain hotels’ extremely limited concept of hospitality.
Summary
To sum up, the message here is this. The solution to transforming the guest experience lies closer than your life’s vein. It lies in thought energy, heart energy, and cellular DNA. Hoteliers should study the energy sciences, quantum science, and heart energy research, and then think about how to apply the discoveries to the hotel guest experience. Being able to change, send, and condition energy and thereby change the feeling and spirit of the guest experience as well as the energy of the hotel facilities is where the money will be made in the future.
Look at how to increase the vibration of thought energy and electromagnetic heart energy so that your staff imprint high frequency energy when they are close to guests as well as throughout the hotel. It is pointless to create a new sub-brand and then use the same old, low vibration SOP-Customer Satisfaction concept as is happening, because the staff will still imprint a low frequency vibration throughout their hotel. Indeed, there is no need to spend a fortune by creating new sub-brands at all.
Using quantum science you can create your own kind of Heart-Based Hospitality guest experience, which has no energetic limits. Its focus is loving-kindness, heart-warming care, and compassion, and it raises the vibration of the body’s heart energy field so that the DNA of the staff can imprint a high energy vibration throughout the hotel. In contrast, SOP-Customer Satisfaction tends to dull the thoughts, feelings, and emotions of hotel staff and to create a flat-feeling guest experience. Their thoughts and emotions affect their DNA with low-frequency energy, which in turn imprints a dull vibration throughout the hotel.
The implications of scientific experiments, such as the Phantom DNA Effect, are far-reaching for the hospitality industry, but the drums of the Emperors continue to beat the monotonous rhythm of SOP-Customer Satisfaction Rules! Perhaps it is time for the hotel industry to look elsewhere for its guidance and leadership.
