Heart-Based Hospitality Provides a Door and a Path to a Beautiful World of Hospitality
Dear Sirs,
Purpose
I am writing to show you how to capture a market of guests who are increasingly prioritizing emotional, heart-based, wellness-oriented, and soulful travel experiences that are infused with the spiritual essence of hospitality. This letter outlines how I can increase the occupancy and revenue of your hotel with Heart-Based Hospitality.
The Heart-Based Hospitality Difference
The spiritual essence of true hospitality is selfless and unconditional love, loving-kindness, genuine compassion, and sincere heart-warming care. Heart-Based Hospitality restores this missing, timeless essence to the guest experience and thereby transforms the hotel’s spirit of hospitality.
Summary of How We Can Help Your Hotel
- We transform the spirit of hospitality throughout the hotel by replacing the old-style, emotionless concept of SOP-Customer Satisfaction with the spiritual and energetic concept of Heart-Based Hospitality.
- This transformation makes your employees feel happier and it removes their stress.
- Heart-Based Hospitality creates in the employees the desire to show unconditional love, compassion, loving-kindness, and heart-warming care to the guests, and to intensify it. This in turn makes the guests feel happier.
- In addition, the energy of guest rooms and public area facilities feels warmer.
- HBH hotels receive very good reviews on TripAdvisor and some have won international awards for their hospitality.
Characteristics of Heart-Based Hospitality
- Knowing how to touch the heart; how to heal a hurting heart; how to create in employees and guests the soft and gentle feelings of inner peace and happiness; how to create in the employees a burning, heartfelt desire to show loving-kindness and compassion; how to regenerate the lost and forgotten spiritual essence of hospitality; and how to change the energetic feel of a guest room or facility, are elements of HBH.
- HBH meets the unspoken emotional, healing, and wellness needs of guests. This is what I create in hotels.
The Decline of the Essential Spirit of Hospitality
- The prevailing concept used by hotels throughout the world to create the guest experience is SOP-Customer Satisfaction. It focuses on training unemotional and mechanical service procedures using traditional training and development methods in order to provide a very efficient standard of service. Correctness and efficiency are paramount in this concept. Now this concept is being mixed with contactless technology, and the further decline of the essential spirit of hospitality is unavoidable.
- The weakness of the concept is that it does not create hospitality that is very soft, gentle, and strong in unconditional love, loving-kindness, compassion, and heart-warming care, and which creates a special feeling or energy throughout the hotel.
- Nowadays, the needs of guests are different from when SOP-Customer Satisfaction was created many decades ago, and those needs are becoming increasingly emotional, spiritual, wellness-oriented, and healing in nature.
A Hotel’s Financial Success
- A hotel’s financial success already lies in its ability to meet these needs, and this will continue to be so into the foreseeable future. Indeed, over the coming years, more and more guests will seek out hotels that are known to provide hospitality at the level of HBH. Hotels will have to adapt to survive. Does HBH increase n occupancy and revenue? Absolutely!
The Spirit of Heart-Based Hospitality
- To help the employees provide such hospitality they also learn ancient knowledge about energy, energy techniques; knowledge from thought energy, heart energy, and consciousness research; and how to use this to change the energetic feeling of the hotel and of themselves.
- There is nothing magical, mysterious, or “New Age” about this knowledge. The hotel industry is simply ignoring and not taking advantage of what our ancestors knew and what the New Science has discovered. HBH embraces it fully to transform the traditional SOP-Customer Satisfaction spirit of hospitality.
Final Comments
- HBH meets people’s needs to feel loved and to be understood in a spirit of compassion and heart-warming care. Love in Heart-Based Hospitality is not romantic love. It is unconditional compassionate love for fellow human beings, which is developed in the employees by using a synergistic variety of ways, which include energy techniques and meditations, and which open up the heart (the heart chakra and spiritual heart); develop each employee’s power of intuition; and increase and develop their desire and ability to show increasing levels of unconditional love, loving-kindness, compassion, and heart-warming care.
- HBH enables a hotel to distinguish itself from the competition by becoming known for providing hospitality, which is strong in the energy and spirit of unconditional love and compassion.
- Each hotel can become unique according to how much effort it puts into developing the hearts of its employees and increasing its capacity to infuse the guest experience and the hotel property with unconditional love, kindness, compassion, and heartwarming care.
- The human heart and energy are the last untouched areas in the hotel industry, and they are where the money will be made. Indeed, the human heart is the Holy Grail of hospitality. It always has been. We will provide you with all the help you need if you wish to travel on this exciting and financially rewarding journey.
- The approach to creating hospitality is very different to the norm in SOP-Customer Satisfaction where the focus is on training people how to carry out the hotel’s or the hotel group’s brand standards and SOPs as efficiently as possible. Nowadays, more and more guests want an experience that is strong in unconditional love, loving-kindness, compassion, and heart-warming care, and they will choose to stay at a hotel, which can provide it.
The Financial Reality
The modern traveler’s needs are increasingly emotional and spiritual. Hotels that ignore these needs risk becoming commoditized. Hotels that meet them—by providing a space of authentic love and compassion—will thrive.
I invite you to explore this journey with us. I would be happy to discuss how we can tailor this transition to your specific property’s vision and current operational structure.
You can learn more about our methodology and the science behind the energy of hospitality at www.heartbasedhospitality.com.
I look forward to the possibility of helping your hotel reach its true potential.
My warmest regards,
Peter McAlpine