A Story About Spanish Galleons to Explain Why Hotel Industry CEOs Cannot See an Alternative to SOP-Customer Satisfaction.
The following story about Spanish galleons may help to explain a fundamental problem in the hotel industry, namely, why the CEOs of the many hotel chains cannot see an alternative to the hotel industry’s over 300-year old, Newtonian frame of reference with its severely limiting paradigms and guest experience concept of SOP-Customer Satisfaction. The alternative,…








