Why Do You Settle for the Weak, Normal Tradition of SOP-Customer Satisfaction? Why? Great Business Leaders Don’t Choose “Normal”!!
“Be Insanely Great.” Steve Jobs
“Radically Thrilling” BMW
“Astonish Me!” Sergei Diaglev, to a Lead Dancer
“Build Something Great!”
Hiroshi Yamauchi, Nintendo to a Senior Game Designer
“Make It Immortal” David Ogilvy to a Copywriter
