I love this article! It shows that the hotel industry is looking desperately for the Next Big Thing and just can’t find it anywhere. Everyone thinks that creating a brand is it, so they are all dashing down this path. “We have 100 brands! We’re the best!” When the total of brands reaches 3,000, 4,000, or even 5,000 (human creativity is limitless, after all) a respectable Big Wig in a corporate office will say: “OK, everyone. Maybe the Next Big Thing is …” Then everyone will dash in that direction, not wishing to be left behind. Then eventually, everyone will discover that it was yet another illusion, and they’ll wait for the next fad to follow, hoping desperately …. But all the while, the Big Thing, which they are all looking for, has literally been in front of their eyes all along and closer than their life’s vein, but they just couldn’t see it because the Big Thing, which will revolutionise the hotel industry globally, is in the human heart and the heart’s energy field. One day love and energy will be accepted in respectable corporate circles, but dear readers, that’s a story for another generation.
