When you are a dweller in the deep Rut of Tradition, you can only see things in the same way as all the other Rut dwellers. A CEO should surround himself with people who come from outside the Rut in the Land of Opportunity.
I think that just about every CEO is in the same situation, but if you tell them that if they climb out of the Rut of Tradition, they will discover the colourful and creative Land of Opportunity with the solutions to their problems, they won’t give you the time of day. I know because I have written to about 60 CEOs who find themselves on the CEO Merry-Go-Round.
It does not matter where you look inside the Rut, you will not find the new ideas and concepts, which will add transform hospitality. The day will come when either the CEO is replaced because the Board feels that he did not add enough value, or when the hotel group is bought up by another hotel group, which believes in the old Rut idea that bigger is better.
Rut dwellers cannot see that all the possible value has been squeezed out of the SOP-Customer Satisfaction concept already. It is bone-dry and fit for the fire because it does not meet the emotional, spiritual, energetic, and wellness needs of human beings. Trying to resuscitate it with technology, designs, by looking to the Millennials as the Saviour, by increasing efficiency in the SOPs, and other suchlike Rut ideas is pointless. But where is there a listening ear?
If CEOs want to add value, they will find it in energy, consciousness, and the power of love – in the energetic guest experience. Until then, the CEO Merry-Go-Round will continue to revolve, stopping regularly to change the riders.
