No disrespect intended, but hotel group CEOs are missing the irony of their prophecies about the “Next Big Thing”.
They are all looking outwards for physical, tangible things – things which they can buy – and which they think or hope will change the hospitality experience. They have worked through more than one repeat-cycle of “the Next Big Thing” – the beds, the room amenities, the designs, the brand, the local experience, and technology. Now technology is back once again to be the “Next Big Thing”.
The irony is that the revolution in hospitality will not come from something tangible. Indeed, what will create the revolution is closer to the CEO than his life’s vein; and closer to him than his laptop screen. It lies in the use of (human) energy – heart energy, thought energy, consciousness, and spirituality (loving-kindness, compassion, and the resulting heart-warming care).
The revolution will come from something invisible, (but measurable with scientific equipment, I should add) and heart-based; from something which you have to go inside to discover, but it extends outwards from you energetically. But they cannot understand this.
Indeed, if you are working inside the mechanistic Newtonian worldview as opposed to the energetic and spiritual Quantum worldview, which replaced it in 1925, then this is all you can understand and accept.
Who would dare to stand up in a corporate Board Room and say, “I think that we should focus on energy, spirituality, and consciousness to increase our share value.” The person would become the laughing stock in the C-Suites, and lose his chance to climb the ladder to Corporate Heaven.
Yet, this is the knowledge found in ancient cultures and traditions, monasteries in Tibet, the Andes, and Egypt, and in mainstream religious texts; and verified by quantum science and the energy sciences, which the CEOs are completely unaware of, and which will revolutionise hospitality.
I think that this direction will remain undiscovered by the hotel corporate folks for at least 10 years, possibly for longer. So, until then, the cycle of “the Next Big Thing” will repeat itself again and again. It is so frustrating to watch them.
