The guests should feel unconditional love exuding from the hotel employees, like in the story. This should and can be the norm, but it’s only possible when the hotel industry retires the twentieth-century, corporate guest experience concept of SOP-Customer Satisfaction and embraces a concept rooted in the spiritual and energetic essence of hospitality. Until then, the spirit of hospitality in hotels will only weaken continuously as contactless technology takes over and while service excellence is the main focus.
