We Create Heart-Based Hospitality

Based on Unconditional Love, Loving-Kindness, Compassion, and Heart-warming Care

Heart-Based Hospitality

An Outline of What Heart-Based Hospitality Is

The Essence

The Essence of Heart-Based Hospitality

The Spirit and Feeling

Quotations About the Spirit of Heart-Based Hospitality

The Effects and Benefits

The Effects of Creating Heart-Based Hospitality

Our Services

Workshops to Create Heart-Based Hospitality

Incorrect Use of the Term ``Heart-Based Hospitality``

If Peter McAlpine did not help you to create Heart-Based Hospitality at your hotel or in your hotel group, please do not use the name “Heart-Based Hospitality” to describe your hotel’s or hotel group’s guest experience. Heart-Based Hospitality is not the same as the guest experience concept, SOP-Customer Satisfaction, which the hotel industry is using around the world. It is created in a very different way and the energy and spirit of hospitality it creates is quite unique. Please use another name to describe what you provide at your hotel. Thank you!

Clients & Testimonials

Muhammad Irfan Hussain

Muhammad Irfan Hussain, Director of Training, Dallah Taibah Hotel, Madinah, Saudi Arabia My name is Muhammad Irfan Hussain and I am the Trainer of Heart-Based Hospitality at the Dallah Taibah Hotel, Madinah, Saudi Arabia. Peter McAlpine, who created Heart-Based Hospitality, trained our staff back in 2014 and provided guidance on how to develop Heart-Based Hospitality…

Denis Thouvard

Denis Thouvard, Dusit Thani Laguna Phuket, General Manager, Phuket, Thailand The Guest Heart-Based Hospitality program was introduced by Peter Mc Alpine at the Centara Grand Beach Resort Phuket in 2010 and rolled out for the following 3 years. The principles taught by Peter were instrumental in softening the heart of the resort Management and Staff…

Anthony Lark

Anthony Lark, General Manager, The Trisara, Phuket, Thailand. Voted “Best Resort in the World“ I am delighted to provide this reference and recommend Peter McAlpine to you. I have known Peter for many years, initially at Amanpuri, where he did numerous courses and helped us in the training field over the 12 years I was…

The Journey

Peter McAlpine, the Trainer, has helped with the opening of 25 four-star and mostly five-star hotels and resorts in China, Malaysia, the Maldives, Pakistan, Seychelles, Sri Lanka, Thailand, and Vietnam, and assisted hotels over 32 years in 14 countries from China to Saudi Arabia.

Over the years, many of the hotels have won accolades and awards within their country or internationally for the nature of their guest experience. This includes World Travel Awards up to the level of World’s Leading Hotel.
Commonly, General Managers comment about the increase in hotel occupancy, repeat business, and revenue, as well as the transformation of the employees, which they attribute to Heart-Based Hospitality being introduced in their hotel.

More About Us

Purpose of the Website

Creating the hospitality experience by working with energy and by developing spiritual capacity is not how the hotel industry works. There is not one hotel group that can even conceive there could be a better guest experience concept than the current, traditional, old-style SOP-Customer Satisfaction concept, which is used all over the world. This website was created and the book, How to Create Heart-Based Hospitality. The Future of the Guest Experience, was written for when the hotel industry finally and inevitably searches for an alternative direction, which meets the emotional, spiritual, energetic, healing, and wellness needs of human beings.

Learn More About Heart-Based Hospitality

Why Choose Us

Because we create Heart-Based Hospitality. In the future, the hospitality experience will be created by working with energy; by developing the spiritual capacity of the employees; and by infusing the operation with unconditional love, loving-kindness, compassion, and heart-warming care. There is no limit to the spirit of Heart-Based Hospitality.

Our Experience

Hotel Training Experience - 33 years
Developing Heart-Based Hospitality - 14 years
Hotel Pre-Openings Carried Out - 25
Countries Where Training Has Been Conducted - 14
Countries Where Hotels Have Been Opened - 12

Heart-Based Hospitality Blogs at LinkedIn

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