This article is unique among hospitality industry articles because it makes the connection between wellness-hospitality and spiritual well-being. Just imagine how the hotel industry would be revolutionised if the spiritual essence of hospitality (unconditional love, compassion, loving-kindness, and heartwarming care) was recognised and integrated into not just wellness-hospitality that embraced spiritual well-being but also throughout the daily hotel operation. Until then it seems that the hotel industry will be stuck in the Rut of Tradition with the obsolete SOP-Customer Satisfaction concept. What a waste!
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